About Us
Built on Experience. Driven by Execution.
K Selective India is a market development and business management platform founded by David Cheon, a Korean business executive with extensive experience in India and international business development.

Having spent approximately eight years in Mumbai leading the Indian operations of a Korean company, David brings first-hand experience in navigating India’s business environment, building local relationships, and managing cross-border operations.
His professional background spans market entry, strategic partnerships, international business development, and commercialization across consumer products and technology-driven industries.
The Path Here
From Mumbaito K Selective India.
- 2014
Arriving in Mumbai
Begins leading the Indian operations of a Korean company as Managing Director of its Indian subsidiary.
- 2014 — 2022
Eight Years on the Ground
Navigating India’s business environment, building local relationships, and managing cross-border operations.
- Experience
Across Industries
Market entry, strategic partnerships, international business development, and commercialization.
- Today
K Selective India
Founded to help carefully selected brands and businesses build a meaningful presence in India.
Founder’s Industry Experience
Industries
These reflect the founder’s personal professional experience, not K Selective India client engagements.
- Beauty & Consumer Brands01
- Artificial Intelligence02
- Robotics & Automation03
- Pet Technology04
- Agriculture & Livestock Technology05
- International Trade06