About Us

Built on Experience. Driven by Execution.

K Selective India is a market development and business management platform founded by David Cheon, a Korean business executive with extensive experience in India and international business development.

David Cheon, Founder of K Selective India
David CheonFounder, K Selective India

Having spent approximately eight years in Mumbai leading the Indian operations of a Korean company, David brings first-hand experience in navigating India’s business environment, building local relationships, and managing cross-border operations.

His professional background spans market entry, strategic partnerships, international business development, and commercialization across consumer products and technology-driven industries.

The Path Here

From Mumbaito K Selective India.

  1. 2014

    Arriving in Mumbai

    Begins leading the Indian operations of a Korean company as Managing Director of its Indian subsidiary.

  2. 2014 — 2022

    Eight Years on the Ground

    Navigating India’s business environment, building local relationships, and managing cross-border operations.

  3. Experience

    Across Industries

    Market entry, strategic partnerships, international business development, and commercialization.

  4. Today

    K Selective India

    Founded to help carefully selected brands and businesses build a meaningful presence in India.

Founder’s Message

India is a market full of opportunity, but success rarely comes from simply exporting a product or opening an office. I believe companies need the right local strategy, the right partners, and most importantly, someone who takes responsibility for execution. K Selective India was created around that belief — to help carefully selected brands and businesses build a meaningful presence in India.

David Cheon · Founder

Founder’s Industry Experience

Industries

These reflect the founder’s personal professional experience, not K Selective India client engagements.

  • Beauty & Consumer Brands01
  • Artificial Intelligence02
  • Robotics & Automation03
  • Pet Technology04
  • Agriculture & Livestock Technology05
  • International Trade06

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